Course curriculum

Course participants will acquire the essential skills to effectively use generative AI in marketing. Your learning journey will include almost 7 hours of engaging video lessons spread over 11 chapters, extensive course notes for easy material review and reference, downloadable mp3 AI voiceovers of all course notes, quizzes, hands-on exercises, and more!

You'll gain critical foundational knowledge and insights into applying customized AI solutions across marketing functions. This course prepares B2B marketers of all levels to adapt and thrive with AI.

A paid ChatGPT Plus, Teams, or Enterprise account is highly recommended to get the most out of the course content.
ChatGPT subscription not included in course price

(Click here to view a PDF of the course syllabus or click on each chapter below to see the outline for that chapter)

    1. Confidentiality Agreement and Acknowledgment of AI Limitations

    1. Meet Your Instructor

    2. Introduction to the Course & What to Expect

    3. Glossary of Marketing Terms

    4. Where we are, where we're going, and the benefits of this tech

    5. What is Generative AI in Marketing

    6. What is a Large Language Model (LLM)

    7. What Is an AI Prompt

    8. What is Multimodal AI

    9. ❓CHAPTER 1: KNOWLEDGE CHECK

    1. AI Hallucinations & Why You Need A Human in the Loop

    2. Limiting & Recognizing AI Hallucinations

    3. Considerations as You Start Using AI

    4. Ensuring Data Privacy: Data Anonymization Techniques

    5. Basic Internet Security and AI Technology

    6. The AI Perception Path

    7. ❓CHAPTER 2: KNOWLEDGE CHECK

    1. ChatGPT & The Difference Between Free and Paid Accounts

    2. The difference between different types of paid ChatGPT accounts (Plus, Teams, Enterprise)

    3. ChatGPT Paid Account Tour

    4. The New -o1 OpenAI Models

    1. Understanding How AI Chatbots Work

    2. Use Your Chatbot to Create More than Just Text

    3. Optimizing Chatbot Interactions - Part 1

    4. Optimizing Chatbot Interactions - Part 2

    5. ❓CHAPTER 4: KNOWLEDGE CHECK

    1. Giving Your AI a Persona

    2. Using AI to Write Your "You Are..." Prompt Snippets

    3. "You Are..." Prompt Snippet Generator GPT Method

    4. AI Persona HOMEWORK EXERCISE

    5. ❓CHAPTER 5: KNOWLEDGE CHECK

About this course

  • $399.00
  • 74 lessons
  • 7 hours of video content
  • Extensive course notes for easy material review and reference
  • Downloadable MP3 AI voiceovers of all course notes for those who prefer to review through audio
  • Price includes access to full course content for 180 days.

"Nicole Leffer's pragmatic Foundations of Generative AI for B2B Marketing is exactly the course I needed! It is well laid out, easy to follow, and packed with substance—providing the context and tools needed to increase effectiveness with generative AI. Just the information on prompting was worth the price. My brain has a happy buzz, and I am genuinely inspired. If you've been unclear about how AI can help or need more guidance to get started, I highly recommend this course."
- Cindy Moret O'Keeffe,
Chief Marketing Officer, Gorilla Logic

"I purchased licenses for Nicole Leffer’s 'Foundations of Generative AI for B2B Marketing' course for 18 members of my marketing team at Katalon. I knew we needed a solution to help us get more work done with the same number of people, and this course delivered exactly that. This small investment led to a big payoff. The ROI has been undeniable. We recently held an internal showcase where the team presented how they’ve been applying what they learned in the course. Beyond the impressive results—more productivity and creativity—the team genuinely enjoyed the process. Every example of their work was fantastic, and the course received high marks from everyone who participated. As marketing leaders, one of our most critical responsibilities is to equip our teams with the tools and skills they need to thrive. Nicole’s course enabled my team to produce higher-quality output, faster, without increasing our operational costs. And when you can't have as many people on your marketing team as you'd like, it’s incredible when you can make your current team members 5-10x more productive. Kudos to Nicole for putting together such a high-caliber course."
- Derek Weeks, Chief Marketing Officer, Katalon

"I’ve done a lot of reading and YouTube watching on AI- but this course taught me more in a day than I learned in a year!"
- Caroline Lyle, Chief Marketing Officer

"The Foundations of Generative AI for B2B Marketing course was incredibly informative and well-paced. The conversational approach made complex topics easy to understand. I've already started applying AI strategies in my daily work, improving efficiency and quality. This course not only met but exceeded my expectations, providing a solid foundation and future ideas to consider. More importantly, data privacy, authenticity, and ethics were discussed. These are key issues everyone should be considering as they work with and implement AI."
- Greg Padley, Account Director, Growth Mode Marketing

"Let’s face it - becoming comfortable and competent with AI prompting has fast become a requirement for almost any role in marketing. Really understanding the process when working with ChatGPT, Claude, Google Gemini or any AI platform will put you at the head of the class. I took Nicole’s course early on and I continue to come back to it because she has clearly laid out the bedrock principles for crafting a valuable prompt and working successfully with Generative AI. Nicole takes a light, enjoyable approach to explaining things, so learning from her is truly enjoyable. But it’s the foundational knowledge she provides that has continued to buoy my confidence whenever I use ChatGPT. I don’t use it every day, but the insights she provided into how a LLM works, and why, help guide me through my queries and help me build my actions with a lot less stress and second-guessing. Whether I pursue other paths in marketing or build a company of my own, Generative AI is now first and foremost on my list of tools to utilize. if you are wondering about or even a little bit fearful of AI, take this course. Nicole’s easily digestible segments will have you feeling 'AI confident' in no time!"
- Chris Rogers

Whether you're navigating the start of your generative AI journey or seeking experienced expert guidance to help you deepen your knowledge and skillset, Foundations of Generative AI for B2B Marketing offers the necessary skills for the impactful application of AI in marketing

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About the Instructor

Nicole Leffer is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes.

With vast experience in leveraging generative AI across various marketing domains—including content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, product marketing, and more—Nicole equips marketing teams with essential AI skills and strategies to boost efficiency, quality, and results. Her AI training sessions give marketing teams immediately actionable insights to integrate generative AI tools like ChatGPT effectively into workflows and maximize AI’s potential across marketing strategies.

An early adopter, she has over 2.5 years of direct, hands-on experience using AI tools and strategies, complemented by a year of leading a B2B SaaS marketing team that utilized AI. She began training other marketing leaders and teams on how to effectively implement generative AI full-time in early 2023. Today, she provides AI training solutions to marketing teams at all stages of AI adoption, helping accelerate their AI transition and build their AI skills to achieve marketing goals.

Headshot of Nicole Leffer

What Nicole is Hearing from Participants:

"I wanted to share how much I enjoyed your 'Foundations of Generative AI for B2B Marketing' class. The prompt writing lessons were particularly awesome, providing insights that have been incredibly useful. I regularly go back to review the course materials, which speaks to their lasting value. I’ve been able to immediately apply what I learned in my B2B marketing, strategy, and brainstorming sessions. The practical skills from your class have truly made a difference in my work. Thank you for creating such an engaging and practical course. I’m excited to see what you come up with for "Class v.2" and any other future classes you offer!"
- Dennis Yuscavitch, B2B Marketing and AI for High Growth Teams

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